Give Day Campaign

Give Day Campaign

In my last semester at Spring Arbor University, I was asked to be the student content coordinator for our annual Give Day campaign. Give Day is 24 hours of giving for the university's "Arbor Fund" while also celebrating the different spaces the money goes towards. We wanted to engage donors to give while also spreading awareness and educating students on the Arbor Fund.

Here are some key projects I led: I managed social media planning, and content execution while learning about how to organize higher-ed campaigns, stay organized, and maintain clear communication with team members.

Merch Photoshoot

Give Day Impact Post

Call-to-Action Post

Interactive Quiz - Instagram/Facebook Stories

Live Coverage - Instagram/Facebook Stories

Give Day Recap

Social Media Performance (via Sprout Social)

Previous
Previous

The Toolbox Brand

Next
Next

Yellowstone Place Branding