During my time at Taurusroad, a creative marketing agency, I assisted in the brand creation of “The Toolbox”. Originally called “Shop Rat”, The Toolbox is a nonprofit, educational experience for K-12 students to dive into the world of trades. We wanted to clean up the original brand while also keeping it playful for the intended audience. I specifically focused on creating the secondary brands and aided with tying them into the overall brand’s logo. I assigned each educational path an icon and color to distinguish each secondary brand while also unifying them under the Toolbox brand. It was a great challenge, but I believe we landed on a great look and feel for this already-established organization.